The TapCrowd Blog

Calculate the cost of a backend for your mobile app

Most mobile apps require a backend infrastructure, e.g. to retrieve data, manage app content or to send push notifications to app users. You can either build your own backend in the cloud, or you can choose for a hosted mBaaS (mobile backend as a service) solution. Either way, it is difficult to calculate the overall […]

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5 reasons why car brands need a mobile app

As mobile takes a more dominant role in our day-to-day lives, it should be no surprise existing business models are meant to change in the future. Mobile apps bridge the gap between the online and the physical world. If car brands embrace mobile marketing, they”ll be able to offer Donnait À brisèrent vente légale viagra […]

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How omni-channel marketing is challenging retail

Consumers interact with a lot of channels before making a purchase. They move from catalogue, to website, to Facebook, into to store, back to the website and eventually back into the store in order to buy a product. They demand a seamless experience and real-time interactions. However, most businesses still maintain a channel-by-channel marketing approach. […]

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5 iBeacon use cases for retail

Since the introduction of iBeacons, retailers have been anxiously waiting to integrate them in their retail operations. These Bluetooth low-energy transmitters open up a whole new world of location-based awareness. They connect our devices with what”s going on right here and now thus providing endless opportunities for stores to understand and impact customers” buying decisions. […]

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Infographic: Mobile Trends of 2014

The mobile market is booming. Constant connectivity defines today”s society. But the consumer longs for more. There”s a demand for a more customized experience, an experience better integrated with our everyday lives. Hence the popularity of wearables, the uprise of mobile payment technologies, and the integration of mobile with household appliances. As casino online mobile […]

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How wearables influence the shopping experience

Wearable technology or wearables, such as Pebble smart watch or Google Glass, are changing the way in which we shop and it provides retailers with benefits they never thought possible. Imagine this: As you head to the kitchen, wearing Google Glass, a feeling of disappointment emerges as you stare at an empty refrigerator. You immediately […]

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The Mobile App Canvas – a free “offline” tool to brainstorm about your new mobile app

Click here to download the mobile app canvas! So you’re thinking about publishing a mobile app around your business, your brand or your organization ? That’s great ! In today’s connected world, we use smartphones and tablets in all aspects of our life: we use mobile devices at home, at work, when shopping etc. A […]

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3 cool iBeacon use cases: the future of location-based services

iWhat? iBeacon! iWhat, you say? Well, iBeacon is a new technology introduced by Apple together with iOS7 (the latest version of Apple’s operating system for iPhone, iPod and iPad). iBeacon uses a new low-energy version of Bluetooth. It enables small sensors to detect how close your precious smartphone is to the sensor, typically mounted on […]

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Why Small Business Owners Should be Paying Attention to Mobile Shoppers

Only a few years ago, the smartest of all phones could do little more than send picture texts and let you play games in your free time. Today, the capabilities and popularity of mobile phones and tablets have expanded to the point that the U.N. reports more people have mobile phones than indoor plumbing. How […]

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Conference app case: Eurocities 2013

Over 400 city leaders and delegates from across Europe attended the EUROCITIES 2013 conference in Ghent. The topic of the conference was “Smart Citizens”. The mobile conference app, produced by TapCrowd and managed by event organizer TMAB, was a central tool for all delegates to stay informed, view their personal programme, network among attendees, request […]

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How to Get Propects to Download Your Auto Dealership Mobile App

Mobile apps can help auto dealerships spread their brands, earn new business and sell more cars, but dealerships need to commit to promoting these programs. For experienced car salespeople, a mobile app shouldn’t be a tough sell. Dealership apps are some of the most practical in the app market. With a quality app, prospective customers […]

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Retarget Showroom Visitors—It’s Painless, Guaranteed!

Think about how many people visit your showroom on an average day. They walk around, look at a few cars, and leave without giving any personal details to one of your sales reps. Today there is no way to reach out to these folks, after they leave. They might be hot prospects, looking to buy […]

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How Car Dealer Joly Benefits From A Mobile App

JOLY in Kontich Belgium is a mid-sized car dealership for Audi & Volkswagen focused on sales & services to customers in the Antwerp region. JOLY already has a website but realized they had to do more in order to eectively communicate with their prospects and customers. A mobile app for both smartphones and tablets was […]

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8 Reasons Why Your Car Dealership Needs A Mobile App

Dear Car Dealer, Half of your customers are using mobile apps on a daily basis. It has become an indispensable part of their lives and they expect every business they encounter to ride along the mobile wave. Does your car dealership already have a mobile app? Yes? Great, read on to find out how you […]

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How to use an Event App to Capture Leads and Get Some Attendee Love

As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads, but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time […]

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Capture leads on your event with TapEvent and Marketo

TapEvent – TapCrowd’s mobile solution for events – is now listed on Marketo Launchpoint, allowing Marketo customers to discover and leverage TapEvent for their company events. Launchpoint is Marketo’s marketplace where marketers can discover a wide range of cloud solutions to run their business. TapEvent integrates with Marketo in various ways, and makes it easy […]

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Top mobile devices used for apps in Europe

Mobile apps are being used on a wide range of smartphones and tablets. Apple has many models, and with Android the list of devices in the market is unlimited. This is quite a challenge for app developers. At TapCrowd we spend a lot of time making sure the apps built with our platform are compatible […]

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TapCrowd whitepaper for retail: a mobile app is key to an omni-channel strategy

TapCrowd’s whitepaper for retail explains how retailers can deploy an omni-channel strategy through a mobile app, with minimal impact on IT and other aspects of the business, while immediately increasing foot traffic to physical stores and boosting customer loyalty. Download whitepaper

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TapCrowd whitepaper for automotive: bridging the gap

TapCrowd’s whitepaper for automotive explains how car brands can deploy a mobile strategy to bridge the gap between the website and the physical world, or in other words how to turn website visitors into showroom visitors. Download whitepaper

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Fact sheet: app usage on the Stadium Business Summit (Manchester)

“TheStadiumBusiness Summit attracts an international audience of over 500 CEOs, GMs and industry experts, representing the world’s greatest sports teams and venues. Our 2013 event comprised 4 different venues, 4 conference tracks, 2 stadium tours and one Awards night – and 2013 was the first time we ran with a Mobile App for TheStadiumBusiness Summit. […]

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How mobile retail apps solve the omni-channel puzzle

Retailers are challenged today, as shopping in physical stores is shifting to online shopping and showrooming. Showrooming means that shop visitors use their smartphone while in the store, to find the same product online at a lower price. This is a typical example of the omni-channel and always-connected consumer, that enjoys a shop visit to […]

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How to maximize networking on your conference

If you ask people why they attend conferences, it’s not just about the topics and the speakers. Conferences are all about meeting other people, especially people that don’t look funny when you talk about your particular business project or research subject. So if you want your conference delegates to go home with a good feeling […]

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Fact sheet: conference app usage at Interact 2013 Barcelona

Last week the Interact conference from IAB Europe took place in Barcelona. IAB used the TapCrowd platform to publish a comprehensive conference app for all delegates. We created a fact sheet with key figures on the app usage. The app created interaction between delegates, and provided extra visibility for sponsors. Over 79% of all delegates […]

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Infographic: Interesting facts on mobile event app usage

As many events do these days, Ticketing Technology Forum provided their visitors with an app which functioned as a handy guide to show visitors their way around the event. Due to good communication about the existence of the app, 4 out of 5 congress visitors actually downloaded and used the app. Discover how and when […]

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