Fact sheet: app usage on the Stadium Business Summit (Manchester)
“TheStadiumBusiness Summit attracts an international audience of over 500 CEOs, GMs and industry experts, representing the world’s greatest sports teams and venues. Our 2013 event comprised 4 different venues, 4 conference tracks, 2 stadium tours and one Awards night – and 2013 was the first time we ran with a Mobile App for TheStadiumBusiness Summit. In short, we were delighted with the response.
All our different stakeholders reported positively. Our sponsors appreciated the additional marketing and communications channel. Our delegates enjoyed the networking tools – and the push notifications, which also helped us direct visitors to the right places at the right time during what was an operationally – challenging event.
We will certainly be enhancing our Mobile App for future editions – and rolling it out across the other conferences in our sports and entertainment portfolio.”