How to maximize networking on your conference
If you ask people why they attend conferences, it’s not just about the topics and the speakers. Conferences are all about meeting other people, especially people that don’t look funny when you talk about your particular business project or research subject.
So if you want your conference delegates to go home with a good feeling – and not just a hang over from the beer party – you have to make sure you maximize networking opportunities at your event.
It’s a no-brainer, but still today, having attended many many conferences, what I noticed is that most conferences don’t have optimal name badges. Make sure the name and company of delegates is printed BIG on the badge, readable from a fair distance.
Also important if you are using badges with lanyards: print the delegate name on both sides of the badge. Similar to sandwiches with jam, it’s a law of nature that badges will always turn themselves with their backside facing front, which means the name of the person is not readable.
2. Attendee list on your website
Publish an attendee list on your website. Make sure delegates provide an opt-in when they register, and of course do not publish their phone numbers or email addresses. A link to their Linkedin profile is a great option, you can ask for the link in the registration process.
3. Attendee list in your event app
Your conference will have a mobile app to boost interaction right ? If not, make sure to check out TapCrowd’s event apps for conferences ! Make sure to publish your attendee list in your event app. Again, a link to Linkedin profiles is a great idea.
4. Meet Me
TapCrowd conference apps have a “Meet me” feature. This means delegates can easily send a short message to other delegates, to request a meeting at the conference. The “Meet me” feature does not reveal email addresses or phone numbers, so privacy concerns are covered. It’s a good idea to have one or two physical meeting points at your event, that people can use to catch up.
5. Social activities
And last but not least, have the beer party, cocktail evening or gala dinner. After a long day of intense listening, learning and debating, allow your delegates to have some fun and mingle in an informal setting. Personal note: if you’re organizing a tech or IT conference in Barcelona (or another sunny destination), please send me an invite !
–Niko, CEO TapCrowd, Follow me on Twitter