How to use an event app to capture leads and get some attendee love
As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads, but they also allow you to capture product interests from visiting prospects.
Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment. You have a limited period of time to talk with as many people as possible, and the chances are that you’ll end up missing out on a lot of valuable lead information. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.
While event apps have become pretty standard for professional events, they’re rarely used for lead capturing – and that’s a shame. If your event app provides value to your attendees, they’ll use it, and the more they use the app, the more information you could potentially collect.
Continue reading on the Marketo blog.
This article was posted as guest post on the Marketo blog, by TapCrowd’s CEO Niko Nelissen.
Marketo is a marketing automation platform, used to capture leads on websites, for email marketing etc.
TapCrowd integrates with Marketo, allowing Marketo customers to capture leads on their corporate events. For more info, visit Marketo Launchpoint.
— Niko, CEO TapCrowd Follow @nikonelissen