Make your event apps pay for themselves
Any marketeer thinking about using a mobile app will likely start the decision process with one simple question: How much is this going to set me back?
However, there’s an important follow-up question that most marketeers forget to answer: how much money can I make from this app?
You might be thinking “sure, and chipmunks can fly.” Well, as it turns out, some actually can. But more to the point: read on to discover 4 ways to make your event app bring in revenue for your next tradeshow, conference, or corporate event.
Partners are your best friend
Turning a profit from an event app centers around one big idea: creating value for your sponsors and partners. Guide them in their search for their ideal audience and customers, and they’ll be more than willing to throw some extra cash on the table. Here’s how.
Push messages are an effective way of providing visitors with relevant, branded content. Your partners won’t hesitate to open their wallets for the opportunity to send anyone a push message with an upcoming promotion or a hot new offer.
As a neat little bonus, push messages are not restricted to the day of the event. Usually, these apps are installed at least a number of days before the event takes place, and they don’t get deleted after. In other words: you can give your partners the possibility to connect with attendees before and after the event as well.
Pro tip: Reach the right people by using a tool capable of personalization. (Coincidentally, we’re really good at this, too.) In the blink of an eye, your messages get turned into personalized, lead-generating call-to-actions. Instead of targeting just anyone, your partners can now invite interested attendees to pay their booth a visit.
Obviously, there’s only so much you can say in a short push message. A “digital conference bag” helps you put more meat on the bone. It’s a way for you to store all kinds of relevant information in the app, so that your partners’ brochures and guides are placed right into the palm of your attendees’ hands.
Pro tip: If your partners are already sending push messages, they might as well use them to make attendees aware of the contents of the conference bag.
A picture is worth a thousand words, and enticing logo’s never fail to hit home. Think about giving your partners a strategic position inside your app for them to promote their brand. The options are endless: feature their logo on slides of live polls, run ads at the bottom of the app screen, or highlight their exhibition booth on a map of the venue. Make these images clickable to direct app users to the websites of your partners.
Pro tip: If you have an event photographer, you can share all the pictures through an in-app photo wall. Did somebody say branded watermark?
Show your partners just how valuable their investment was. At TapCrowd, we make sure that anything your attendees do with our event apps can be translated to comprehensive in-depth reports. This allows you to report exactly how many people took a look at a brochure, how many attendees clicked an ad, and how many times a logo was displayed.
Pro tip: You can also use iBeacons to measure how many people visited a partner’s booth after being sent a branded push message. (And read this exciting blogpost for more on location-based marketing.)
If you’re considering an event app, I’m going to guess your budget prognosis just became a whole lot better.