Check out TapTarget’s extensive feature list
TapTarget will automatically build user profiles in your app. For example you can capture user interests based on which information is viewed in your app. User profiles can be used to create segments, and to personalize messages that users receive.
TapTarget makes your app context-aware. Based on the speed, location and activity of a user, the user’s current context and activity is determined. Your mobile campaigns can take the context into account to send the right message at the right place and time.
TapTarget uses push notifications and in-app messages to communicate with your users. Push notifications are linked to geofences, user interests and context to achieve unprecedented relevance.
Powerful campaign builder
TapTarget comes with a powerful visual campaign builder to set up the logic of your mobile communications. The campaign builder combines your geofences, schedules, user interests, context and actions to perform relevant one-to-one communication to each of your users. Messages can even be personalised based on the user profile.